A whiteboard video on persuasion summarizing many years of study on the the psychology of persuasion.  Also the key components from a book that is on my “to read” list.

The key shortcuts to persuasion are:

– reciprocity
– scarcity
– authority
– consistency
– liking
– consensus

Though it’s useful to have shortcuts that can be used ethically to influence, I have likely benefited more from reading about how to communicate with people in a way that is compelling  (like the Heath brothers’ work, Made to Stick).


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