Brainstorming Doesn’t Really Work : The New Yorker

Brainstorming Doesn’t Really Work : The New Yorker

(c) TZA

Brainstorming Doesn’t Really Work : The New Yorker.

Really interesting article on how the basic premise of brainstorming – generating a great volume of ideas with no judgment or criticism of those ideas – isn’t the most effective way of generating the best ideas.

Instead the author argues that healthy debate of the ideas presented will present the best ideas.  An interesting element of the aricle is his seeming defense of open concept offices or at least offices which encourage interaction between dispariate groups.  Some good draws from urban planning concepts which encourage structures that force random meetings which lead to informal conversations and create innovation.

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